Two Fase Foundation - Hazel Cosmetics

... and once again, hi everyone,

The next group task was to create a new product line for Hazel Cosmetics, so Louis, Elles, Laurien and I (please visit the blogs as well by clicking on the names) came up with 'Two Fase Foundation'. However, before I talk to much I want to show you my Press-release

Press Information

GRONINGEN, NETHERLAND, November 29, 2011

NEW PRODUCT LINE

Hazel Cosmetics has announced a groundbreaking product line called “Two Fase Foundation”. This fashionable new cosmetic line combines daily care as with makeup for teenagers and young adults from 14 to 25. The new fashionable product will be available for all customers in Europe, North America and Australia.

“The new Two Fase Foundation line will change the world of makeup and force our competitors to an economic disequilibrium”, predicts Angela Lang, Hazel’s CEO. “We have revolutionized the way young women will use makeup, and simultaneously, protect their skin. Additionally, we believe we create a competitive advantage that helps us meet our growth targets.”

The Two Fase Foundation is a new makeup device that combines the beauty and carrying for women’s skin in a single step. By applying the new Fase Foundation on the skin the caring ingredients within the lotion together with the covering effect of the foundation will lead to an optimal and fresh look a whole day. Additionally, this product is available for all different skin types, starting from bright skins to darker skins.

Furthermore, the company will quit door-to-door sales and start focusing on store sales. Therefore, the company is going to provide a training opportunity for their employees to improve customer service.

The new Two Fase Foundation is a combination of makeup and carrying for women’s skin. This new product line will be available in your favorite retail store, in due time to Christmas, on December 2011.

END
About Hazel

Hazel is one of the world’s largest direct sellers of cosmetics and beauty products. Lately, Hazel suffered problems concerning sales growth. Hence, a new CEO has been appointed to advice a new strategic vision of the company.

Mission statement: Feel secure, a pretty and healthy skin at the same time with Two Fase Foundation.

Hazel Cosmetics

Broadway 23

Los Angeles, California

Tel 011 49 9876 5432

I hope you like the idea. And by the way my indicative grade was between 6 and 7 but my teacher said it is more towards a 7 than a 6. Furthermore, we are allowed to re-write and hand it in again... So let us see what I am going to score then. I will keep you updated.

Thanks for reading and talk to you soon.

And here is the feedback by my teacher: